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Handbook of research methods for marketing management / edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle.
Published
Cheltenham, Gloucestershire : Edward Elgar Publishing Limited, [2021].
Call Number
658.8 H236 2021,e-book
Location
Songkhla
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Marketing metrics : leverage analytics and data to optimize marketing strategies / Christina Inge.
Author
Inge, Christina.
Published
London, United Kingdom : Kogan Page Limited, 2022.
Call Number
658.8 I45M 2022,e-book
Location
Songkhla
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